Euroleague Basketball (EB) has announced that they will be extending their partnerships with NOVA and Sportklub.

This partnership renewal secures the exclusive rights to broadcast all Turkish Airlines EuroLeague and 7DAYS EuroCup matches in Greece, Serbia, Cyprus, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina, and North Macedonia.

The multi-year deal marks a significant milestone in the relationship between EB and United Media, the leading media company in Southeast Europe.

With this partnership renewal, NOVA and Sportklub’s coverage of Euroleague Basketball competitions will break the two-decade mark, demonstrating the long-standing relationship between the two organizations.

Commenting on the partnership, Euroleague Basketball CEO, Marshall Glickman, said: “Our broadcasting partners are fundamental to building up our business and having such an important partner as United Media so committed to bring our games to the Southeast European region will be key to reaching new audiences.”

“NOVA and Sportklub have been our longtime partners and celebrating the two-decade mark with this agreement, is a demonstration of the mutual commitment to offer top quality production standards and content creation to a very growing and demanding fanbase,” he said.

The United Group chairman, Nikos Stathopoulos, added: “The agreement with the Euroleague Basketball is a very important step for the long-term plans that The United Group has in the countries for which we have acquired five-year sports rights.”

“This investment in the best media sports content is another indicator of how dedicated we are to the development of the market of Greece, Cyprus, and the Adriatic region, which we see as a strategic location for The United Group,” he said.

Additionally, the extension is part of United Media’s strategy to expand its portfolio in Southeast Europe, where basketball is one of the dominant sports.

United Media has always been committed to providing the best possible coverage of sports in the region, and this partnership renewal is a testament to that commitment.