Esports World Cup launches new music initiative

The Esports World Cup Foundation (EWCF) has officially launched ‘Music of EWC,’ an initiative set to enhance the upcoming Esports World Cup (EWC) in Riyadh, Saudi Arabia, from July 7 through August 24.

This competition opens up opportunities for the community to engage with the EWC through Audiotool, a cloud-based music creation platform.

Participants are invited to submit their tracks, with two selected tracks to be incorporated into the official EWC music suite, featured prominently across multiple tournaments, on-site events, and broadcasts.

Commenting on the initiative, chief operating officer of the Esports World Cup Foundation, Mike McCabe, said: “At its core, the Esports World Cup is about community — a global platform that connects people and elevates talent in all forms.”

“Music of EWC is a natural extension of that purpose, built on the same passion, creativity, and collaboration that define gaming and competition,” he said.

He also elaborated on the connection between music and esports, stating: “Music and esports both bring people together; they let us feel the same rhythm, the same energy, wherever we are.”

“With Music of EWC, we’re creating our own voice, sharing a universal language that tells the story of our sport and defines the role of esports in global culture,” McCabe noted.

Expressing enthusiasm about the partnership, CEO of Audiotool, Andreas Jacobi, said: “Partnering with the Esports World Cup, the world’s biggest esports and gaming festival, is a unique opportunity to spotlight new talent on a global stage.”

“Together with EWCF, we’re proud to help emerging artists bring their music into esports — a space that’s rapidly reshaping the future of entertainment — and share their work with a global audience as part of a cultural moment that connects creativity, community, and competition,” Jacobi said.

The competition will culminate with a panel of industry professionals judging the entries, with the winning tracks debuting at the EWC this summer.

Winners will also receive 25 limited-edition vinyl records featuring their submitted tracks and a one-year LANDR Studio subscription.

Submissions for Music of EWC will be accepted via Audiotool’s official webpage until June 8, 2025.

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