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Esports Immersing In Cryptoverse With New Partnerships


Esports Immersing In Cryptoverse With New Partnerships

With cryptocurrency partnerships flooding into the sports industry more and more, the esports industry has recently recorded similar sponsorship buy-in from the cryptoverse.

Most recently, US esports organisation, Cloud9, announced a new multi-year partnership with cryptocurrency platform, Blockchain.com, with the esports organisation’s jersey and digital channels to feature the Blockchain.com logo and the pair to work on dialogue around financial literacy and cryptocurrency in the esports community.

Blockchain.com will become the official cryptocurrency exchange and wallet partner of the organisation.

Cloud9 CEO and co-founder, Jack Etienne, said: “Blockchain.com is the perfect partner for the Cloud9 team.”

“Our team takes great pride in working closely with the most noteworthy leaders across industries and the time was ripe to broaden our network to the cryptocurrency world.

“Blockchain.com’s support will ensure consumers have greater access to, and understanding of, the future of finance through cryptocurrency,” Etienne said.

The announcement follows a number of new cryptocurrency based esports partnerships, with UK esports organisation, Guild Esports, signing a three-year, £4.5 million (AUD$8.6 million) partnership with cryptocurrency exchange, Bitstamp.

Similar to the Cloud9 and Blockchain.com partnership, Bitstamp will receive branding across Guild Esports’ jerseys and digital content.

Following the global trend of cryptocurrency partnerships, Russian esports organisation, Team Spirit, has recently partnered with cryptocurrency exchange, Bitget, who will also receive branding on team jerseys and digital channels, with the pair to also collaborate on a number of esports trading competitions, giveaways, and promotions.

Bitget CEO, Sandra Lou, said: “We believe that this collaboration will help familiarize more people with the crypto industry and expose esports enthusiasts to the investment opportunities provided by digital finance.”

“While this is not our first entry into the esports arena, it will not be our last partnership within the space.

“We believe that there is a natural synergy between them and we are keen to explore further and help strengthen the value of cryptocurrencies and decentralized technologies within the esports and virtual worlds,” Lou said.

Also announced recently was a new partnership between multinational esports organisation, Gen.G, and South Korean cryptocurrency exchange, Bithumb.

Speaking on the partnership, Gen.G chief revenue officer, Martin Kim, said the partnership reflects the growth of crypto across the entire sports and esports industry.

“The Web 3.0 wave has reached all sports, both esports and traditional, but there’s still much work to be done to get it right,” Kim said.

“We needed to find a partner who understood this space and could help us navigate the blockchain landscape so we are thrilled to partner with an industry leader like Bithumb,” he said.

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