Domain secures four-year sponsorship deal with Cricket Australia

Real estate company Domain, has just announced a four-year Platinum Sponsorship Partnership with Cricket Australia.

Domain will replace Magellan Financial Group, which ended its naming rights sponsorship of domestic Test matches one year into a three-year deal.

Under the new partnership, Domain secures the naming rights for domestic test series, shared advertising content across its site and cricket.com.au, plus the Cricket Australia LIVE Scoreboard Partner (web and mobile app).

Last season, there was more than 1 million Average Monthly Users of the Cricket Australia Live App and 3.3 million Average Monthly Users on Mobile & Tablet.

James Sutherland, Cricket Australia CEO commented: “We are excited to welcome Domain as a new partner of Cricket Australia and as naming rights sponsor of our Men’s Test series.

“Through this multi-year deal, Domain has made a significant commitment to cricket in Australia. We are grateful for this, and look forward to working closely with the Domain team to ensure this a highly successful partnership.”

Melina Cruickshank, Domain Chief Editorial and Marketing Officer said: “Domain is delighted to begin a partnership with Cricket Australia. Our aligned audience strategies in mobile and content represent a unique opportunity for both brands.

“We believe the ‘spirit of cricket’ is resilient and look forward to the growth opportunities this partnership will provide.”