Emerging with the rapid growth of Cryptocurrencies and NFTs in Football, here are the latest partnerships from the global game.

Manchester City Partners.

Manchester City have announced crypto exchange, OKX as the club’s official Cryptocurrency Exchange partner.

In addition to partnering with both the Men’s and Women’s teams, OKX will also support the clubs Esports franchises.

In the first deal of its kind for OKX, the Crypto Exchange will offer exclusive experiences for its users and will feature in and around the Etihad Stadium.

City Football Group COO, Roel De Vries said: “We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports.

“The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries.

“Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”

OKX CEO, Jay Hao said: “We are delighted to partner with Manchester City, one of the world’s best-loved and most successful teams.

“Football and crypto share something important; they are for everyone, they create inclusivity within society.”

FC Barcelona Make New Metaverse Moves. 

FCB has announced its intention to expand the engagement of the club through NFTs and the metaverse

FC Barcelona president, Joan Laporta said: “In recent times there has been a lot of attention to blockchain products and services such as NFTs and metaverse.

“We should be able to offer digital products to our members, our fans that will align with the value of the club and generate a very interesting emotional experience.”

Laporta confirmed the club would continue to develop and will release its first ever NFTs shortly, without confirming a date or timeline.

He also confirmed the club will undergo research into the possibility of launching its own cryptocurrency.

Having already signed a deal with fan token platform, Socios.com, Laporta said: “We want to generate new opportunities for growth.

“Our goal is to win titles and to make our fans happy, but we also have to profit from opportunities in the sports industry. It is a matter of survival,” he said.

It was only a couple weeks ago that the board of Barcelona rejected a lucrative offer from a Cryptocurrency exchange, labelling them as “speculative” and “risky”