Sponsorship 2 min read

Cronulla Sharks Announce Stadium Naming Rights with Ocean Protect

image

The Cronulla Sharks have announced a landmark three-year stadium naming rights agreement with Ocean Protect, establishing Ocean Protect Stadium as the club’s new home from 2026.

The partnership, launched at Cronulla Beach, is a natural fit for the Sharks given the club’s iconic coastal surroundings and Ocean Protect’s core mission: to stop stormwater pollution from entering Australia’s oceans and waterways. Ocean Protect is an Australian organisation that has been dedicated to this environmental cause for over two decades.

Heralding the environmental alignment as a milestone moment for the club’s corporate family, Sharks Group CEO, Dino Mezzatesta, said: “It’s a significant day as we join forces with Ocean Protect, emphasising our commitment to collaborating with impactful and innovative organisations.”

“Our stadium is surrounded by iconic waterways, so we feel strongly about Ocean Protect’s incredible work to ensure our beaches, bays and rivers are kept clean for all to enjoy,” Mezzatesta said.

The deal holds particular significance for Ocean Protect CEO, Michael Wicks, revealed his deep personal connection to the club and the Sutherland Shire community.

“This is a full-circle moment for me and for Ocean Protect. I’ve been a lifelong Sharks supporter, growing up in the Sutherland Shire and playing in the junior rugby league for years, including some games at Ocean Protect Stadium.” 

The naming rights reflect a convergence of environmental responsibility and community spirit.

Affirming the shared passion, director and general manager (NSW & ACT) of Ocean Protect, Harout Tcherkezian, said: “This is a significant and meaningful milestone in Ocean Protect’s journey, bringing our love for healthy waterways together with the spirit of sport.”

Ocean Protect Stadium will be officially christened when the Sharks host the Titans in their Round 1 NRL clash on Saturday, March 7, 2026, following the imminent unveiling of new signage.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Fan Engagement 3 min read

FIFA and LEGO Group Ink Announce Partnership

FIFA has announced a commercial collaboration with the LEGO Group ahead of the...

image
Grassroots 2 min read

People First Bank Supports SA Grassroots Cricketers Through Adelaide Strikers

People First Bank has renewed its major partnership with the Adelaide Strikers BBL...

image
Sponsorship 2 min read

NFL Finalises Segmentation Strategy, Securing PayPal as Inaugural Peer-to-Peer Partner

The National Football League (NFL) is reportedly close to finalising a deal with...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.