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ports media and content business, Crocmedia, has announced it will re-brand to become Sports Entertainment Network from October 1, 2020.

The re-brand is in an effort to better reflect the business Crocmedia has become since its establishment in 2006, now owning and operating 16 radio stations across Australia, a newspaper, magazine, and talent management business, and being the largest syndicator of sports radio content in Australia.

Sports Entertainment Network CEO, Craig Hutchison, said the move reflects the company’s vision for the future.

“Our obsession for creating engaging sport and entertainment content has been embraced by sports’-loving Australians and seen our business grow from a regional radio syndicator into a successful national broadcaster and publisher,” Hutchison said.

“Many people don’t know that SEN is the acronym of Sports Entertainment Network so it’s fitting to pay tribute to our origins via our new market-facing brand.

“But we never forget where we came from… and to this day, we are as passionate about producing content through a local parochial lens as we’ve ever been – ensuring audiences have the choice to consume what they want, when and where they want.

“Our Origin coverage this year for example, will include a dedicated, one-eyed Blues and Maroons live commentary – as well as a neutral call; while our commitment to local programming has seen us launch metro breakfast shows in each market – most recently with cricket legend Ian Healy and sports presenter Pat Welsh on SENTrack in Queensland.

“And regional Australia remains at the centre of our production DNA, and we remain committed to providing unique and tailored content to all of regional Australia too,” he said.

Sports Entertainment Network, as the largest syndicator of sports radio content in Australia, holds the broadcast rights to the AFL, NRL, A-League, Big Bash League, and Australian Test Cricket, as well as international events like the NFL’s Super Bowl.

Sports Entertainment Network also works to publish the AFL Record, which has not missed an edition since it began in 1912, as well as Limestone Coast local newspaper, Lifestyle 1, and owns TV production company, Rainmaker, talent management agency, Bravo Management, and entertainment and experience business, Ballpark.