Cricket Tasmania and Firmus Announce Five-Year Partnership

Cricket Tasmania has entered into a landmark five-year commercial and community partnership with Australian technology company Firmus, commencing ahead of the 2026-27 season.

The agreement delivers more than $1 million in direct financial investment into grassroots cricket initiatives across Tasmania, establishing Firmus as the Principal Partner of the Tasmanian Tigers and Major Partner of the Hobart Hurricanes.

Under the terms of the arrangement, the Firmus brand will feature prominently on the front of playing shirts across all Tigers programs, as well as on the chest of playing shirts for both the Women’s Big Bash League and Men’s Big Bash League teams.

Underscoring the strategic and financial significance of the collaboration for the local sports economy, Cricket Tasmania CEO, Dominic Baker, said: “This is an incredibly significant partnership for Cricket Tasmania, not only because of Firmus’ commitment to our high-performance programs, but because of the unprecedented investment they are making in community cricket across our state.”

“More than $1 million will be invested directly into community cricket initiatives over the next five years, helping us remove barriers to participation and create more opportunities for Tasmanians to play and enjoy our game,” Baker said. 

Highlighting the long-term commitment of both organisation, Firmus co-founder and co-CEO, Oliver Curtis, added: “We started in northern Tasmania, and supporting the communities around us is an important part of our ethos here.”

“Local sports clubs give people a place to come together, and we want to help them keep creating those opportunities.

“Through Beyond Boundaries and the community club grants, we’ll support grassroots cricket with equipment, local programs and projects that make it easier for people to take part.

“This partnership is about backing clubs and the people who keep them going, so more Tasmanians can enjoy the game,” Curtis said.

Founded in Tasmania, Firmus has maintained deep regional ties throughout its corporate growth, utilising this elite sports sponsorship to fund the newly established Firmus Beyond Boundaries Program and expand the Community Club Development Grants initiative.

Beyond grassroots development, Firmus will maintain a visible presence during Hurricanes home match days in both Hobart and Launceston, supporting the annual Ponting Foundation Match and reinforcing a sustainable commercial model that merges elite sports assets with community enrichment.

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