Cricket Australia announces Woolworths as new grassroots sponsor

Cricket Australia has announced a new partnership with Woolworths, which will see the duo support and nurture the next generation of Australian cricketers.

The agreement will see Woolworths become the naming rights sponsor for  Australian cricket’s brand-new entry-level program, Woolworths Cricket Blast.

Woolworths Cricket Blast will replace existing programs, in2CRICKET and T20 Blast.

In addition to the naming rights of Woolworths Cricket Blast, Woolworths will be involved with the Mascot Challenge, a school program for kindergarten to year two students, junior cricket formats, regional talent academies, as well as male underage teams and championships.

“We are delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game,” Cricket Australia chief executive James Sutherland said.

“With their focus on fresh food and the community as Australia’s Fresh Food People, this is the perfect partnership to help inspire budding cricketers as they start their journey with the game.

“We are confident that the Woolworths team, together with cricket’s 4,000 clubs and thousands of volunteers, will bring this partnership to life in a positive way, making it easier and fun for more kids to eat well, be active and play cricket.”

Woolworths Cricket Blast will officially launch in July.

Woolworths will also become the Official Partner of the Men’s International Cricket Team and Series’ and Official Supplier of the KFC Big Bash League and rebel Women’s Big Bash League.