HomeCricketCricket Australia Announces Partnership Extension For Next Generation

Cricket Australia Announces Partnership Extension For Next Generation

Cricket Australia Announces Partnership Extension For Next Generation

Supermarket giant, Woolworths and Cricket Australia have announced a two-year partnership extension to continue support of the next generation of Australian cricketers.

The deal sees Woolworth retain the naming rights to the successful entry program, the Woolworths Cricket Blast, which typically has over 60,000 kids registered.

Woolworths will also have a dedicated WBBL round that celebrates kids’ nutrition, where all teams will align with their own team fruit or vegetable for the week.

Commenting on the partnerships, Woolworths head of community and partnerships, Sarah De La Mare, said: “We’re thrilled to extend our partnership and to support young people from all walks of life to stay active and healthy through cricket.”

“Through the Woolworths Pick Fresh Play Fresh Round we hope to inspire better eating habits and a love of sport that will benefit a generation of young Aussies for years to come.

“We also look forward to bringing our superhero campaign to life this summer, showing how picking fresh fruit and vegetables help Aussie kids unlock superhero powers to be at their best on the ground,” she said.

Cricket Australia executive general manager of community cricket and capability, James Allsopp, said: “Woolworths plays a critical role in our game from the junior cricket pathway and grassroots right through to the elite levels, and we’re delighted our partnership is extending.”

“We are grateful for the opportunities Woolworths will help provide the next generation of cricketers by encouraging participation and enjoyment of the game via a range of initiatives.

“We have a strong focus on making cricket fun and accessible for five to 12-year-old kids and the Woolworths Cricket Blast program plays a vital role in achieving this key component of Australian Cricket’s Where the Game Grows strategic plan.

“Through our partnership with Woolworths and cricket’s 4,000-plus clubs and thousands of volunteers, we look forward to making it easy and enjoyable for kids to eat well, be active and play cricket,” she said.

The announcement comes after Cricket Australia announced that their partnership with Alinta Energy is coming to an end.

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