Grassroots, Sponsorship 2 min read

Cowboys Forge Strategic Partnership with Rugby League Mackay & District

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The North Queensland Cowboys have formalised a partnership with Rugby League Mackay & District (RLMD) to enhance the development of grassroots rugby league in the region. The collaboration seeks to strengthen player pathways and reinforce the Cowboys’ presence in a key talent catchment area.

The agreement will see the Cowboys work closely with RLMD to provide coaching resources, mentoring opportunities, and access to their development programs. This initiative aligns with the Cowboys’ broader commitment to fostering local talent and supporting rugby league communities across North Queensland.

Cowboys CEO Jeff Reibel underscored the importance of the partnership, highlighting Mackay’s strong history of producing elite rugby league players. “This agreement reflects our commitment to grassroots rugby league and the future development of the sport in our region,” he said.

Rugby League Mackay & District has long been a crucial development hub, with the region consistently contributing high-calibre players to professional leagues. By formalising this relationship, the Cowboys are strengthening ties with a community that has proven vital to their talent pipeline.

The partnership will also include community-focused initiatives, such as workshops and events aimed at engaging young players and their families while promoting the long-term sustainability of rugby league in the region.

This move further solidifies the Cowboys’ role as a key driver of rugby league in North Queensland. By investing in regional partnerships, the club is ensuring a robust talent pipeline while strengthening its community connections.

The agreement highlights the ongoing importance of regional collaborations in the professional sporting landscape, serving as a model for how clubs can leverage partnerships to drive grassroots growth and long-term success.

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