Collingwood Partners with TaylorMade Golf in Two-Year Deal

Collingwood Football Club has secured a two-year partnership with renowned golf equipment brand, TaylorMade Golf, marking an exciting collaboration in the realm of sports marketing and fan engagement.

As an official partner of Collingwood, TaylorMade Golf will operate in the Golf Products category, integrating their brand into the club’s dynamic ecosystem.

This partnership will see the introduction of match-day activations tailored for Collingwood supporters, thereby enhancing the spectator experience at both the Melbourne Cricket Ground (MCG) and Marvel Stadium.

Commenting on the partnership, CEO of Collingwood, Craig Kelly, said: “We are delighted to welcome TaylorMade and look forward to working with the team across both our football programs.”

“This partnership will allow players, staff, and members to enjoy something we all love,” Kelly said.

The integration of TaylorMade’s activations into match days aims to create engaging experiences for fans attending Collingwood home games, as this initiative not only benefits supporters, but it also reinforces the club’s commitment to building a vibrant community around its sporting events.

2024 AFLW Best and Fairest winner, Ruby Schleicher, added: “As an athlete, I’m always looking for new ways to challenge myself, and golf has definitely delivered.”

Echoing the club’s sentiments regarding the partnership, Marketing manager for TaylorMade Australia, David Webb, said: “TaylorMade Golf is thrilled to join forces with the Collingwood Football Club in an exciting partnership that shares our commitment to driving performance at the highest level,” Webb remarked.

Noting the potential for unique activations that celebrate the spirit of the game, positioning this collaboration as a natural fit within the broader sports landscape.

Initially starting from modest beginnings in Illinois, it has evolved into a leading brand in golf equipment, recognised for its performance focus and technological advancements.

In a notable fan engagement initiative, the partnership also includes an exclusive prize giveaway where supporters have the chance to win a limited-edition Collingwood FC Signature Cart Bag. The winner will be announced on May 13, adding to the excitement surrounding this new venture.

This partnership signifies a strategic move for both organisations, leveraging the strength of Collingwood’s loyal support base and TaylorMade’s reputable presence in the golfing community, signalling a promising trajectory for collaboration in the future.

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