Sponsorship 2 min read

Collingwood Secures Niterra as Coaches’ Partner and Finalises 2026 AFL Panel

image

Collingwood has officially announced global automotive giant Niterra as its Platinum Partner and Coaches’ Partner.

The collaboration will see Niterra’s NTK branding featured prominently on all coaching apparel and uniforms for both the AFL and VFL programs, aligning the club with a brand synonymous with precision engineering and innovation.

The partnership arrives as the Magpies lock in their full 2026 coaching structure under Senior Coach Craig McRae.

A key pillar of the panel remains Hayden Skipworth, who continues as head of football strategy and coaching, overseeing the broader development team.

The off-season was highlighted by the return of 2010 premiership hero Tyson Goldsack as an assistant coach responsible for the forward line, joining stalwarts Matthew Boyd (Midfield) and Jordan Roughead (Backs) in the senior assistant roles.

Commenting on the announcement, Collingwood CEO, Craig Kelly, noted that Niterra’s philosophy of evolution and precision aligns closely with the club’s dedication to growth.

“Niterra is a highly regarded global brand who have a philosophy based on evolution, precision and delivering a premium product,” Kelly said.

Craig McRae echoed these sentiments, stating that Niterra’s drive for innovation mirrors his coaching group’s mindset as they constantly search for new ways to improve player performance.

Niterra Australia’s head of marketing, Racquelle Felices, emphasised that the partnership celebrates the power of connection between fans, families, and automotive enthusiasts.

Collingwood 2026 AFL Coaching Structure: Personnel Summary

Senior coach, Craig McRae, leads a diverse panel supported by Hayden Skipworth as head of football strategy and coaching. The senior assistant group comprises Matthew Boyd managing the midfield, Tyson Goldsack overseeing the forwards, and Jordan Roughead directing the backline. Development is bolstered by former Essendon captain, Dyson Heppell, who joins Chloe McMillan, Nathan Murphy, and newly appointed VFL Senior Coach Matthew Lokan, while Greg Stafford enters the fold as Ruck Coach to mentor the club’s emerging division. 

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Media & Broadcast 3 min read

DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy

DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...

image
Sponsorship 2 min read

MLS and KKR Form “Hometown Soccer Holdings” to Scale MLS NEXT Pro

Major League Soccer (MLS) and global investment firm KKR have announced a strategic...

image
Sponsorship 2 min read

adidas and DFL Enter Landmark “Official Future Partner” Agreement

The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.