Collingwood Football Club Renews Partnership with The Sporting Globe

The Collingwood Football Club has officially announced a two-season extension of its partnership with The Sporting Globe Bar and Grill, solidifying the brand’s position as the club’s official venue partner.

Now entering its fourth year of collaboration, the alliance continues to focus on enhancing the match-day experience for supporters by providing a consistent environment for the “Magpie Army” to gather across Australia.

Commenting on the partnership, Collingwood CEO, Craig Kelly, highlighted the strategic importance of providing physical touchpoints for the club’s extensive supporter base.

“We’re pleased to extend our partnership with The Sporting Globe, giving our supporters more ways to come together and enjoy the match-day experience.”

“With great value offers during the season, The Sporting Globe welcomes the Magpie Army to enjoy the footy everywhere they are in Australia.

“We look forward to continuing to build on our relationship with TSG throughout the upcoming years,” Kelly said.

Chief marketing officer at Signature Hospitality Group, the parent organisation of The Sporting Globe, Luke Peters, underscored the cultural alignment between the two brands.

“We’re incredibly proud to extend our partnership with Collingwood Football Club.”

“The Magpie Army is one of the most passionate supporter bases in the country and we’re honoured to be part of that once again.

“With $10.90 pints of Carlton Draught for Pies Members during games and 23 venues across the country, every Collingwood fan has a home away from home on game day.

“The Magpie Army is everywhere, and so are we,” Peters stated. 

The Sporting Globe, recognised as a leading sports bar and grill operator, currently manages over 50 screens across 23 national venues, positioning itself as a central hub for fan engagement.

A commercial component of this renewed agreement is the continuation of exclusive member benefits. To mark the extension, Collingwood members can access $10.90 pints of Carlton Draught at all Sporting Globe locations nationwide, available from the first bounce until the final siren of every Collingwood match.

This initiative, facilitated through The Sporting Globe’s dedicated mobile application, serves as a direct incentive for driving foot traffic to the partner’s venues during key sporting periods.

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