Collingwood Extends Major Partnership with Access Covers Australia

The Collingwood Football Club has officially announced a two-year extension of its partnership with Access Covers Australia.

The new agreement sees Access Covers Australia elevate its status to a Major Partner of the Magpies, further strengthening a relationship that now enters its seventh consecutive year.

As part of the expanded deal, Access Covers Australia branding will receive increased match-day visibility, specifically appearing on the bibs worn by Collingwood’s medical staff and physiotherapists.

The partnership, which began in 2020, has evolved from a standard sponsorship into a strategic alliance focused on community engagement and corporate networking.

Commenting on the partnership, Collingwood CEO, Craig Kelly, said: “Continuing our relationship with Access Covers and reaching a seventh consecutive year together is a milestone we’re pleased to celebrate.”

“It speaks to the trust we’ve built together and the shared values that underpin this partnership, particularly in our focus on supporting people and strengthening communities,” Kelly said. 

Noting the brand alignment with the AFL powerhouse, managing director of Access Covers Australia, Jim Sharpe, said: “As we continue our expansion throughout Australia, the partnership we share with Australia’s largest sporting club perfectly aligns with our vision and common values.”

“We continue to strive for excellence together and look forward to building strong relationships with the wider corporate network,” Sharpe said. 

Access Covers Australia , an Australian family-owned company with nearly 35 years of experience in manufacturing concrete and steel products, views the partnership as a primary vehicle for its national expansion.

Both organisations are heavily involved in grassroots initiatives, including the sponsorship of local football teams and various fundraising efforts.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.