Coinbase becomes first Official Crypto Partner of the Cronulla Sharks

The Cronulla Sharks have recently entered into a partnership with Coinbase, a premier international cryptocurrency exchange, positioning the brand as the club’s new front-of-shorts sponsor for the 2025 National Rugby League (NRL) season.

This collaboration will see Coinbase’s logo prominently featured on the official shorts worn by Sharks players, marking a noteworthy step into the realm of sports sponsorship for the cryptocurrency sector.

Commenting on the partnership, country director for Coinbase Australia, John O’Loghlen, said: “We’re extremely excited to announce our partnership with the Cronulla Sharks for the upcoming 2025 season. Coinbase is the world’s most trusted crypto exchange and as we expand our footprint within Australia, partnering with a team like the Sharks brings a unique way for us to connect with users.”

Sharks Group CEO, Dino Mezzatesta, added: “It’s tremendously exciting for the Sharks to join forces with an international brand like Coinbase, one of the world’s most recognisable and secure cryptocurrency platforms. Our organisations align closely with innovation at the forefront of our strategies. We’re delighted to enter into this promising partnership and have Coinbase prominently displayed on our shorts as we strive for the 2025 NRL title.”

Coinbase, recognised as the most trusted platform for buying, selling, and trading digital assets like Bitcoin and Ethereum, aims to promote economic freedom both in Australia and globally.

The company holds the title of the largest publicly traded cryptocurrency exchange worldwide and made its debut in the Australian market in 2021.

This partnership is indicative of a broader trend in sports sponsorship, as cryptocurrency continues to gain traction as a legitimate asset class and a focal point for engagement with diverse demographics.

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