2 min read

CMS Australasia To Deliver Game Day Experiences For The Phoenix In Debut NBL Season


The National Basketball League’s (NBL) newest club, the South East Melbourne Phoenix, has signed a three-year partnership with event production and management company, CMS Australasia.

As part of the deal, CMS will deliver sports presentation projects and creative production for the club as they enter their first NBL season.

“Over the past five years, watching the NBL grow, it was an absolute no-brainer for us as a business, to partner with CMS,” South East Melbourne Phoenix General Manager, Tommy Greer, said.

“We’re incredibly excited to bring them on board as our trusted partner.

“We’ve got a lot of exciting initiatives we’re looking forward to rolling out for our fans.”

The partnership will see Phoenix fans rewarded with a premier sports entertainment and game day experience.

CEO of CMS, Steve Anderson, said: “We are thrilled to partner at this level.

“Our aim right now is to assist South East Melbourne Phoenix to build strong foundations in event presentation so we can produce great fan experiences and help them attract new audiences to the game.”

“Our team believe we can build excitement into game-days to keep them coming back for more.”

The passionate CMS team are located in the heartland of South East Melbourne and share the core values of South East Melbourne Phoenix basketball.

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.