Club Racing Australia Launches National Sport and Racing Experience Platform

Club Racing Australia is preparing to officially launch a pioneering national sport and racing engagement platform on 1 November 2026 for the upcoming 2027 season, anchored by foundational partnerships with the Penrith Panthers, Sydney Roosters, and Manly Warringah Sea Eagles.

This initiative merges thoroughbred horse racing with club-aligned membership experiences, comprehensive race day hospitality, bespoke digital content, travel packages, and exclusive behind-the-scenes stable access. Designed to capture passionate sporting communities across all states, the platform provides flexible engagement pathways through a structured three-tiered membership model spanning accessible supporter packages, enhanced benefits, and premium partner opportunities.

A Club Racing Australia spokesperson emphasised the broader entertainment and lifestyle scope of the new enterprise model.

“Club Racing Australia is not simply about footy fans following a racehorse.”

“It is a fully programmed sport, racing, entertainment and hospitality experience designed to bring the best parts of thoroughbred racing to passionate, like-minded sporting fans across Australia.

“We are creating engagement across both sports, in all states, and giving members the opportunity to be involved as much or as little as they choose,” the spokesperson said. 

Highlighting the commercial significance of the initial club agreements, Club Racing Australia spokersperson, noted the alignment with elite rugby league franchises.

“We are proud to welcome the Penrith Panthers, Sydney Roosters and Manly Warringah Sea Eagles as our foundation club partners.”

“These clubs have passionate supporters, and we look forward to creating racing communities that give their fans a new way to connect with their club and the sport of racing.

“With the partnerships commencing on 1 November, we can begin building the club-aligned programs and member experiences for the 2027 season,” the spokesperson said. 

To ensure high-performance operational credibility, the enterprise collaborates with leading bloodstock advisers including Kestrel Thoroughbreds, Clarke Bloodstock, and Paul Moroney Bloodstock, alongside elite Australian racing stables such as Gai Waterhouse and Adrian Bott Racing, Bjorn Baker Racing, Tony Gollan Racing, and John O’Shea and Tom Charlton. 

To accelerate early adoption ahead of the official launch, supporters who register before Christmas will enter a major promotional giveaway to win an all-inclusive VIP trip for two to Las Vegas for the opening round of the 2027 NRL season. Registration is currently open via the official online waitlist.

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