Choice Hotels Set to Continue as the Official Hotel Partner of the NBL.

The National Basketball League (NBL) has officially renewed its corporate partnership with Choice Hotels Asia-Pac for the upcoming NBL27 season.

Under the renewed contract, the major hospitality group continues as the Official Hotel Partner of the league, ensuring extensive accommodation solutions across Australia and New Zealand.

The continuation comes at a time of record-breaking consumer engagement for the NBL, which has seen unprecedented match-day attendances and sell-out crowds across recent seasons. By anchoring its corporate travel logistics to a network of six distinct hotel brands, the league aims to streamline regional travel for its expanding fan base, participating players, and coaching staffs.

As part of the commercial activation framework for NBL27, Choice Hotels will introduce a dedicated integration platform targeting its Choice Privileges loyalty members. This brand activation will deliver unique experiential rewards, digital engagement touchpoints, and exclusive travel discounts to bring consumers closer to the sport. The marketing initiative leverages high-profile athletic platforms to boost direct occupancy rates and brand visibility across the franchise’s extensive regional hotel portfolio.

Commenting on the extension, NBL Group chief partnerships officer, Shenae Beus, validated the commercial renewal, highlighting the shared ecosystem benefits developed during their inaugural year together.

“Whether it’s fans travelling to support their team, families heading away for junior tournaments, or members of the basketball community travelling for work and leisure, we know Choice Hotels provides a trusted and convenient accommodation option across both Australia and New Zealand.”

“The NBL is seeing more fans than ever before, and partnerships like this help enhance their experience while supporting the broader basketball ecosystem,” Beus said. 

Choice Hotels Asia-Pac Senior director of commercial and revenue management, Kari Hunter, expressed enthusiasm for the deepening alignment between the two sports entertainment entities.

“The partnership integrates our two organisations, boosting visibility and bookings for our six hotel brands’ properties across Australia, New Zealand as well as providing real savings and ‘away game’ comfort for fans, players and coaching staff when they’re travelling,” Hunter stated.

The commercial framework effectively leverages regional sports tourism to generate highly measurable corporate returns for independent hotel franchisees.

The highly anticipated Hungry Jack’s NBL27 season is officially scheduled to tip off on September 17, launching a competitive calendar across ten regional franchises. 

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