Scottish football club, Celtic FC, has announced a new partnership with William Hill, making them the club’s official in-stadium betting partner.

The deal sees William Hill offer betting facilities at Celtic Park for the next two seasons, which adds to the matchday experience by allowing supporters to take advantage of exclusive offers and promotions.

Commenting on the partnership, William Hill director of media, sponsorship and UK creative, Liam McKee, said: “We are delighted to partner up with Celtic at their iconic home and deliver our unrivalled retail betting experience to the Celtic faithful.”

“It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey,” he said.

Celtic FC commercial director, Adrian Filby, added: “We are very pleased to be partnering with an industry leader in William Hill.”

“We are certain that supporters who use this service will benefit from an enhanced stadium experience throughout the season,” he said.

Additionally, the partnership adds to William Hill’s involvement in the local community, after they redeveloped their retail store outside of the stadium.

The announcement comes after Sky Sport extended their partnership with Snapchat.