CBS Sports Secures Long-Term Barclays Women’s Super League Media Rights Until 2030

CBS Sports has announced a comprehensive multi-year broadcast rights agreement, establishing Paramount+ as the exclusive English-language United States streaming home for the Barclays Women’s Super League (WSL) through to the conclusion of the 2029-2030 season.

The deal, brokered by the league’s international media rights representative IMG, is scheduled to commence with the launch of the new campaign in September 2026.

Unprecedented Broadcast Distribution and Multi-Platform Coverage

The agreement introduces a record-breaking volume of live content for American audiences, reflecting the significant commercial value and accelerating interest in women’s football. Under the terms of the deal, Paramount+ will live stream 183 matches per season, representing the largest inventory of games broadcast in the history of the newly expanded English competition.

The corporate ecosystem of CBS Sports will be heavily leveraged to build a consistent narrative and maximise brand exposure across linear and digital networks:

• CBS Sports Network will broadcast one live marquee match per week to provide a consistent linear television presence.
• Select fixtures will be integrated into the programming schedule of the CBS Sports Golazo Network to broaden digital reach.
• The network’s dedicated women’s soccer studio program, Attacking Third, will deliver comprehensive tactical analysis alongside flagship shows Morning Footy, Golazo Matchday, and Scoreline.
• Comprehensive editorial and social coverage will be deployed via CBSSports.com, the Golazo Starting XI newsletter, the Attacking Third podcast, and the specialised @WGolazo social media accounts.

Consolidating a Dominant Women’s Football Portfolio

The inclusion of the Women’s Super League further strengthens a rights portfolio that already spans several prominent domestic, continental, and international tournaments across CBS platforms. This ecosystem currently features the National Women’s Soccer League (NWSL), the UEFA Women’s Champions League, the Concacaf W Champions Cup, the Concacaf W Gold Cup, the Concacaf W Championship, the Concacaf W Nations League, Italy’s Serie A Femminile, and select UEFA Women’s World Cup European Qualifiers.

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