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HCF Extends Netball Australia Partnership Through 2027

Australia’s largest not-for-profit health fund, HCF, has announced a two-year extension as a...

March 18, 2026
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High Sierra Joins Melbourne Mavericks as Official Partner for 2026 Season

The Melbourne Mavericks have officially welcomed High Sierra as an Official Partner for...

March 18, 2026
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Sprite Returns as NBA’s Official Global Soft Drink Partner in Landmark Reunion

The National Basketball Association (NBA) and The Coca-Cola Company have officially announced a...

March 18, 2026
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PUMA Secures Partnership with Handball Giant VfL Gummersbach

Global sports company PUMA has signed a long-term agreement with VfL Gummersbach, one...

March 18, 2026
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New Balance and New England Patriots Announce Partnership

New Balance has signed a long-term agreement to become the Official and Exclusive...

March 17, 2026
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Perth Bears Entry Sparks Unprecedented Junior Rugby League Growth in WA

The "Bears Effect" has officially taken hold of Western Australia, with junior rugby...

March 17, 2026
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USA Esports Launches with Mandate to Secure National Governing Body Status

USA Esports has officially announced its identity as a non-profit entity, as the...

March 17, 2026
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Sydney FC Scores Major Retail Partnership with Sports Direct

Sydney FC has officially secured a partnership with global sporting giant Sports Direct,...

March 17, 2026
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Tommy Hilfiger and U.S. SailGP Team Unveil Spring 2026 Fanwear Collection

Tommy Hilfiger has officially launched the Tommy Hilfiger x U.S. SailGP Team Spring...

March 17, 2026
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Countdown (20-16): Top 20 Young Guns in the Business of Sport

Following engagement with the Ministry of Sport audience and broader business community, we...

March 17, 2026
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Latrobe City and Victorian Government Back Table Tennis Return to Traralgon

Table Tennis Australia has announced a partnership with Latrobe City Council and the...

March 17, 2026
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Hockey New Zealand Launches “CoachMate” to Support Grassroots Coaching

Hockey New Zealand has officially partnered with the mobile app CoachMate to digitise...

March 17, 2026
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Brisbane Lions Appoint Danielle Smith as General Manager of AFLW Program

The Brisbane Lions has announced the appointment of Danielle Smith as the new...

March 17, 2026
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Collingwood and Breitling Unveil Luxury Partnership with Limited-Edition Timepiece

Collingwood has officially announced a multi-year partnership with Swiss watchmaker Breitling. The partnership,...

March 16, 2026
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Basketball Australia and Basketball New Zealand Launch Trans-Tasman Integrity Partnership

Basketball Australia (BA) and Basketball New Zealand (BBNZ) have today entered into a...

March 16, 2026

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