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ASC and CSIRO Launch World-First AI Guidelines for Australian Sport

The Australian Sports Commission (ASC) and CSIRO, Australia’s national science agency, have revealed...

March 3, 2026
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Commonwealth Games Australia Welcomes Sylvia P Teamwear as Official Supplier

Commonwealth Games Australia has officially appointed Sylvia P Teamwear as the Official Supplier...

March 3, 2026
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Adidas Announce Major Apparel Deal with Athletes Unlimited Softball League

Athletes Unlimited and Adidas have announced a multi-year partnership, naming the global sportswear giant...

March 2, 2026
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Sydney Swans and Saints to Unite for 2026 Pride Game Blockbuster

The Sydney Swans will once again transform the Sydney Cricket Ground (SCG) into...

March 2, 2026
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Basketball WA Partners with Gerflor

Basketball WA has bolstered its commercial roster, announcing a strategic four-year partnership with...

March 2, 2026
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Apple and Netflix Strike Landmark F1 Partnership Ahead of 2026 Season

Apple and Netflix have announced a partnership to share Formula 1 content and live...

March 2, 2026
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Melbourne Victory Announce Partnership with St Michael’s Grammar School

Melbourne Victory has officially expanded its school network, announcing a new high-performance partnership...

March 2, 2026
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Gold Coast Titans Expand and Strengthen NRLW Pathways Program

The Gold Coast Titans have significantly uplifted their investment in women’s rugby league,...

March 2, 2026
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beIN SPORTS Secures Exclusive Formula 1 Extension Across Asia Through 2030

Formula 1 and beIN SPORTS have announced a five-year extension of their broadcast...

February 27, 2026
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St Kilda Secures Major Partner Upgrade with Tech Pioneer LOEWE

St Kilda Football Club has announced German technology pioneer, LOEWE, to elevate its...

February 27, 2026
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McLaren Racing Unlocks Global Reach with Etihad Airways Partnership

McLaren Racing has secured a high-profile agreement with Etihad Airways, naming the UAE’s...

February 27, 2026
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ABC Secures Exclusive Audio Rights for AFC Women’s Asian Cup 2026

Football Australia and the ABC have announced a major broadcast partnership, naming the...

February 27, 2026
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Formula 1 and Disney Extend “Fuel the Magic” Partnership for 2026 Season

Formula 1 has announced a multi-year extension of its "Fuel the Magic" collaboration...

February 27, 2026
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MLS Unlocks New Revenue Stream with Lower-Back Jersey Sponsorships

Major League Soccer (MLS) has officially authorised its clubs to sell a new...

February 27, 2026
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Genius Sports and NBC Sports Expand AI-Powered Advertising Across NBA

Genius Sports Limited has announced a partnership with NBC Sports Regional Networks (NBCSRN),...

February 27, 2026

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