CarMax, Gotham FC Extend Mission-Driven Partnership

Gotham FC has renewed its multi-year partnership with CarMax, ensuring the company remains the front-of-kit sponsor for the club.

This renewal underscores both brands’ ongoing commitment to community involvement and the support of women’s sports.

CarMax’s logo will continue to appear on Gotham FC’s uniforms, and the retailer will maintain its role as the presenting partner for the regular season, Fan Fest events, regional game broadcasts on MSG Networks, the Player of the Match award, and an original content series set to debut later this season.

Commenting on this involvement, Sarah Lane, CarMax’s SVP and CMO highlighted the alignment of values between the two organisations.

“Gotham FC was our inaugural club partner in the NWSL, and we are proud to deepen our commitment to the team and its players, Lane said.

“We have collaborated on multiple initiatives to increase visibility for the team and sport, and we are excited for what lies ahead.” she said.

Ryan Dillon, chief business officer at Gotham FC, added: “What began as a shared vision three years ago has matured into a robust partnership.”

“We are delighted to continue collaborating with CarMax, whose dedication to making a tangible impact on our fans, players, and community is noteworthy.

“Together, we are elevating the sport and setting a benchmark for modern partnerships,” Dillon said.

Initially starting in 2022 with CarMax’s logo on the kit sleeve and exclusive status as the official used auto retailer, the partnership has since expanded to include joint projects with the New York Liberty, marketing campaigns, fan-focused merchandise, and community sports clinics.

Looking forward to the 2026 season, CarMax plans to further enhance the fan experience with new digital content, game-day parking perks, and free youth soccer clinics.

As part of its CarMax Kids initiative, the company has provided underserved youth with free tickets, transportation, and meal vouchers to attend Gotham FC games benefiting over 530 children to date.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!