The Carlton Football Club has welcomed appliance industry leaders Fisher & Paykel and Haier as a new Gold Partner.
The multi-year agreement spans both the club’s AFL and AFLW programmes, representing a major addition to the Blues’ corporate portfolio.
Beyond its presence on the team side, the partnership extends into the club’s business ecosystem, with the appliance brands joining the Carlton IN Business Network as a Platinum Partner.
The collaboration is designed to leverage the physical proximity of the Fisher & Paykel and Haier Experience Centre in Fitzroy, with the club intending to unlock new avenues for corporate events and member engagement within Melbourne’s inner north.
In addition to corporate and team alignment, Fisher & Paykel and Haier will maintain a visible presence on match days, serving as the Bronze Match-Day Partner for the Carlton Respects fixtures across both the AFL and AFLW seasons.
To mark the launch of the partnership, the club is offering supporters the opportunity to win premium appliance packages.
The promotion includes a major prize featuring a Haier 12kg / 9kg 600 Series Laundry Centre with Heat Pump Dryer, alongside a runner-up package consisting of a Haier 12kg / 8kg 600 Series Combi front loader washer dryer.
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