Bunnings Joins NBL As Attendances Already Up 5% From Last Season
Bunnings looks to capitalise on fan engagement opportunities under the newly signed agreement with the National Basketball League (NBL).
The partnership, running the length of the 2018/19 season, includes naming rights of the ‘Player of the Game’ award from Round 13 and branding on the NBL semi-finals courts.
From February 1, the hardware giant will run a national ‘Bunnings Ultimate Team Training Session’ competition, giving one lucky fan and their friends an exclusive training session with an NBL Coach in their home state.
NBL Chief Executive, Jeremy Loeliger said: “We are delighted to welcome Bunnings to the NBL family.
“It is one of Australia and New Zealand’s most popular brands and its strong community values align with our values at the NBL.
“The NBL is enjoying its closest season on record so far and the league has never been more popular with attendances already up five per cent on last season’s record.
“To have brands like Bunnings come on board is further endorsement of the NBL’s strength and direction”.
Keith Murray, Bunnings’ General Manager – Marketing, added: “Basketball is a great game that encourages teamwork, integrity, family-fun and community on and off the court.
“We are excited to be part of Australia and New Zealand’s fastest growing sporting league and look forward to bringing even more fan engagement to this season”.
Bunnings will join Hungry Jack’s, Chemist Warehouse, Sportsbet and MG as official broadcast partners of the NBL on 9Go! and Fox Sports.