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Bundesliga Expand Sportradar Partnership


Bundesliga International and Sportradar have announced a five-year extension to their partnership, with the hope of providing fans greater access to the German football leagues.

Sportradar will remain the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside of the US and DACH regions until at least the 2025-26 season, with the organisation to sublicence the rights for moving images to its clients.

Bundesliga International CEO, Robert Klein, said: “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence.”

“We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products,” Klein said.

Sportradar chief commercial officer, Ed Blonk, said: “For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in market.”

“These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world,” he said.

With over 1 billion Bundesliga fans world-wide the partnership aims to provide more interactive and immersive content.

As part of the deal Sportradar has launched Virtual Sports Bundesliga, an interactive, AI-driven virtual sports gaming solution which replicates real games, integrating real match video highlights from 3,500 Bundesliga archive matches.

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