Budweiser release global campaign ahead FIFA world cup

BUDWEISER, the official beer sponsor of the World Cup for 32 years, is launching its new campaign in more than 50 countries, marking its biggest ever global activation.

More than eight million cups will be offered inside football stadiums in Russia, at viewings events and in bars around the world.

The campaign features a video of an ambitious beer delivery which shows drones carrying Budweiser from its Brewery in St. Louis, Missouri (US) to World Cup watching parties, from Shanghai to Rio de Janeiro, and to Luzhniki Stadium in Moscow.

The video will be broken down into 15, 30 and 90-second ads for TV and social media and also features fans cheering and activating Budweiser’s Red Light Cups.

The cups include a microphone and three LED lights, the microphone picks up changes in decibels, for instance, if fans are cheering or clapping the cup will light up accordingly.