Bruin Capital Secures US$1 Billion Fund Backed by Josh Harris’ 26North

Bruin Capital has secured a USD1 billion for its fourth investment fund. The capital raise features continued backing from TJC (formerly The Jordan Company) and adds 26North, the private equity firm led by Washington Commanders owner and Unrivaled Sports co-founder Josh Harris, as a major new institutional partner.

The fund brings Bruin’s total capital raised to more than USD2 billion since its founding in 2015 by George Pyne. Under Pyne’s leadership, the organisation has carved out a recognisable niche by avoiding direct team ownership, instead focusing on the third-party service providers that underpin the global sports economy.

This program targets businesses in tech, data, media, and commercial services that generate consistent cash flow and high liquidity.

Commenting on the investment fund, Bruin Capital founder and CEO, George Pyne, said: “To have Josh Harris in there with TJC, I think it will unquestionably open doors and opportunities that didn’t exist before.”

“We’re really excited to be working with both of those groups… to continue to reinvent and transform in the future,” Pyne noted.

Pyne added that the firm targets internal rates of return of approximately 25% by developing new product lines and opening new geographies.

The addition of 26North, which manages USD32 billion in assets, brings specialised expertise in media technology and grassroots sports to Bruin’s investor base.

The alignment is expected to accelerate Bruin’s global footprint; currently, roughly 75% of the firm’s invested capital is deployed in companies headquartered outside the United States. Bruin’s active portfolio includes high-profile entities such as Box to Box Films and TGI Sport, having previously exited successful positions in On Location and Two Circles.

By providing operational support beyond mere capital, Bruin continues to differentiate itself as a primary driver of innovation within the “sandbox” of sports media and technology.

The partnership with Harris, a titan of the North American sports landscape, positions the organisation to capitalise on the rapidly evolving direct-to-consumer and youth sports markets over the next decade.

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