Media & Broadcast 2 min read

Brisbane Broncos Preliminary Finals Sell Out in Record Time

image

The Brisbane Broncos have confirmed a record-breaking sell-out for their NRL and NRLW Preliminary Finals double-header at Suncorp Stadium, with tickets exhausted in one of the fastest sales in club history.

On Sunday, 28 September, the Broncos’ NRLW side will face the Newcastle Knights at 1:15pm, before the men’s team hosts the Penrith Panthers at 4:05pm. The back-to-back clashes represent a historic moment for the club, highlighting the Broncos’ ability to drive demand across both competitions.

Commenting how the rapid sell-out reflects the strength of the club’s membership and supporter base, Broncos CEO, Dave Donaghy, said: “This is a remarkable show of loyalty and belief from our members and fans.”

“Hosting two preliminary finals on the same day is a huge honour for our Club. We can’t wait to see Suncorp Stadium packed to the rafters, filled with Broncos colours,” Donaghy said.

For the NRL, the Broncos’ double-header highlights the growing commercial and cultural power of combined men’s and women’s fixtures, while underlining Suncorp’s reputation as one of the league’s premier finals venues.

Beyond ticketing, the event is extending value for partners. Premier Partner The Star Brisbane will host two official live sites, designed to capture overflow demand and create fan zones across the city. These include:

  • Leisure Deck (Level 7) – a family-friendly, open-air site with a mega screen, food and drinks.
  • Sports Bar (Level 5) – an 18+ immersive viewing environment featuring a 12-metre screen, surround sound, and premium food and beverage options.

The activations provide an expanded engagement footprint beyond the stadium, creating additional touchpoints for fans, sponsors, and the wider Brisbane community.

As both the Broncos’ NRL and NRLW teams chase Grand Final appearances, the double-header has become a showcase of fan loyalty, partner activation, and the evolving finals series model – one that leverages integrated scheduling to boost visibility, atmosphere, and commercial outcomes across the game.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Media & Broadcast 3 min read

NTT INDYCAR Series Delivers Record-Breaking 2026 Season Driven by FOX Sports

The NTT INDYCAR SERIES has concluded a 2026 campaign defined by massive audience...

image
Media & Broadcast 2 min read

Disney+ Accelerates Global Live Sports Strategy with Expanded Rights and Platform Integration

The Walt Disney Company is accelerating its international direct-to-consumer strategy by pushing...

image
Brands 2 min read

Lewis Hamilton’s Dawn Apollo Studios Inks First-Look Deal with Skydance Sports

Formula 1 driver Lewis Hamilton has secured a production deal between his banner,...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.