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ccording to Pamela McClintock of the Hollywood Reporter, there will be “fewer movie ads” in Super Bowl LIV.

Sportico has recently reported that one of the league’s most visible partners, Anheuser-Busch, would not be hosting its usual 600-person hospitality for this year’s Super Bowl.

Disney-owned ESPN executives have been advised not to plan hospitality or travel for the Super Bowl, as presence is scaled back due to COVID-19.

While ESPN is out of the rotation for the television of the game, a contingent is usually sent to the event for coverage and hospitality.

On-air talent and production plans remain, however, executives have been advised that client entertainment and travel will be heavily reduced this year, if not eliminated altogether.

The NFL Honours banquet, typically held on the Saturday before the game, is also looking to be changed, and will likely alter the Monday media day, where televised interviews would be held with ticket-holding fans and media.

The league’s official insurance partner said they would be extending the internal deadline for making decisions about hosting guests.

Virtual sessions allowing up to 1,000 active military members, veterans and their families to chat with players and coaches will be offered.

This will be the “second year in a row” that plans have been scaled back plans as Hollywood studios are “migrating to the pregame and postgame shows, where an ad can cost half as much.”

A 30-second ad space during the Super Bowl is worth $5.6million in 2020, and “ponying up that much money has become a major deterrent for Hollywood, particularly when dropping a teaser or a trailer at other times during Super Bowl weekend can achieve just as much exposure on social media.”

Disney Studios and Universal studios were reported to be the “only major studios suiting up in 2019 for the actual game, and that appears to be the case again this time out.”

Sources reported that Paramount studios are said to have a “major presence in the pregame” while Sony and Warner Bros. are “sitting it out completely.”

Universal Studios are “expected to air spots for its summer tentpoles ‘Fast & Furious 9’ and Illumination’s ‘Minions: The Rise of Gru.'”

Disney is said to be “keeping mum regarding its specific plans, but will have a presence throughout the day,” and Paramount to “air spots during the pregame for ‘A Quiet Place II’ … and ‘The SpongeBob Movie: Sponge on the Run.’”

According to the Hollywood Reporter, Paramount “isn’t saying if it has any plans to promote Tom Cruise’s ‘Top Gun: Maverick’ at any point during the day”.

Speculation from reporter Jake Rill suggested that “Sonic the Hedgehog” may be among movies advertised during the game, as the film is “set to be released less than two weeks after the game,” and has “drawn a lot of attention after it was delayed so the CGI look of the title character could be changed.”

Deadline.com’s Patrick Hipes commented that Amazon will be promoting its new show starring Al Pacino, “Hunters”, during the game.

The “Nazi hunter tale” series, set to launch on February 2, will also be promoted on Prime Video by “buying a 60-second spot” during the Super Bowl.

Other “highly anticipated films that could have trailers aired during the Super Bowl” included Daniel Craig’s fifth James Bond movie, “No Time to Die,” and DC’s “Birds of Prey”.

Financial services provider, USSA, and mattress company, Sleep Number have also stated they will be combining standard plans for in-person activities on the Tampa grounds.

A Sleep Number spokesperson commented that they would be “monitoring the situation closely.”