Brand exposure and engagement see Hino renew for further three years
Following the success of its existing Supercars partnership, Hino has extended their deal for a further three years.
In just over a month, Hino will launch one of its most significant models in over a decade and will utilise their partnership with the Supercars to generate both brand exposure and engagement with its dealer network and customers.
“I am very pleased to confirm that Hino has extended its partnership with Supercars for a further three years,” Hino Australia’s General Manager of Brand and Franchise Development, Bill Gillespie said.
“Our Supercars partnership has delivered everything we wanted to achieve, and more, which is not surprising given that racing is in our DNA.
“We credit the Supercar involvement with delivering a level of brand and dealer engagement that has been a key factor in strengthening our status as the fastest growing truck brand in Australia.”
Appointed again as the Official Light & Medium Duty Truck and Bus Sponsor for the Supercars Championship, Hino now adds status as the Official Towing Vehicle at Supercars-promoted events including Bathurst, Sandown, Gold Coast, Townsville, Newcastle and Sydney.
“Hino has been a long and fantastic partner, we are delighted to continue the relationship for another three years,” Supercars CEO, Sean Seamer added.
“It has been a pleasure to work with Bill and the Hino team, creating a wide range of ways to showcase and build their brand.”
During the next three years, Hino will remain a key focal point at the racetrack including the Hino Hub, which provides regular race information and statistical updates throughout the Foxtel and Network Ten television broadcasts, as well as strategic trackside signage.
“Safety Car Rides and Pre-race Grid Walks are other benefits of the partnership that enable us to offer a memorable trackside experience to our customers and our dealer network, which is very powerful and important tool for us in this business-focussed investment,” Mr Gillespie said.