The Brisbane Premier League (BPL) have announced a new partnership with O’Neills Sports, with the global company set to become the official uniform and merchandise supplier for the inaugural 2021 season.

Australian Premier League co-founder, Joel Hamilton, said each BPL team will have a bespoke kit designed for them working with O’Neills Sports.

“We’re really excited to be working with O’Neills as we launch the BPL in Australia,” Hamilton said.

“Throughout the tender process it was clear that they wanted the BPL to become a hallmark partnership and their premiere cricketing account.

“The O’Neills brand has developed a strong name for itself in professional sports here in Australia, and knowing they provide quality teamwear and merchandise to NRL clubs (Newcastle Knights, Penrith Panthers), Super Rugby clubs and more recently the Adelaide Crows in the AFL showed us that they are fast-becoming a major player in the professional teamwear market,” he said.

O’Neills Australasia general manager, Antoinette Brophy, said: “O’Neills is thrilled to partner with the Brisbane Premier League as the official kit provider for the 2021 launch season.”

“We are proud of our 100 years of European history and are firmly focused on moving forward, especially in Australia.

“We are passionate about partnering with innovative, dynamic, high performance organisations and teams whose values align with ours – the BPL ticks all of those boxes.

“We are committed to delivering superior quality, high performance teamwear with unbeatable delivery times, which aligns perfectly with BPL’s focus on instilling excellence across all aspects of its competition,” Brophy said.

O’Neills Queensland manager, Nicholas Buchanan, said: “I think there is a brilliant synergy in this partnership with both the BPL and O’Neills trying to build awareness and growth in the Queensland market.”

“We can’t wait to bring the BPL franchise logos to life in the apparel space and are excited for August/September,” Buchanan said.

To find out more about the new Brisbane Premier League competition which is set to begin its inaugural season in 2021, and the wider Australian Premier League (APL), click here.