Beaumont Tiles Extends Partnership Across NBL26

Melbourne United has secured a renewed commercial partnership with Beaumont Tiles, confirming the national retailer’s continued sponsorship through the upcoming NBL26 season.

The extension marks the fifth consecutive year of collaboration between the two organisations, with Beaumont Tiles first joining United as a sponsor during the NBL22 campaign.

The continuation of the deal reflects the club’s strategy of building long-term partnerships with brands that share a focus on excellence and national visibility.

Commenting on the partnership extension, United CEO Nick Truelson explained that the extension is an example of strategic alignment, stating the club seeks to work with “like-minded partners” who operate at a high standard in their respective sectors.

Beaumont Tiles, which operates more than 100 showrooms across Australia, is leveraging the sponsorship to reinforce its brand presence with a broad consumer base that includes families, renovators, and design professionals, a demographic that also align with basketball’s growing audience in Australia.

The partnership also supports Beaumont Tiles’ wider marketing strategy of community connection and lifestyle branding.

CEO Heath Hopwood described basketball as a “sport embraced by families and communities,” indicating that the sponsorship provides value beyond traditional brand exposure, particularly through its association with Melbourne United’s community engagement efforts.

The renewal reflects a broader trend within the NBL, where clubs are increasingly looking to multi-year partnerships to build consistency and deepen sponsor integration across media, digital, and event platforms.

With NBL26 on the horizon, Melbourne United enters the new season with a stable roster of corporate partners, positioning the club strongly in a commercial landscape where continuity and partner alignment are key to long-term sustainability.

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