HomeFootballBarcelona, Spotify Announce Multi-Year Partnership

Barcelona, Spotify Announce Multi-Year Partnership

Spotify Barcelona

Barcelona, Spotify Announce Multi-Year Partnership

FC Barcelona have announced a four-year deal with Spotify, which sees the audio streaming platform become the main partner of the club.

Spotify branding will be visible on the front of team and training shirts, for both the men’s and women’s teams, starting in the 2022/23 season.

The deal also sees Spotify obtain the naming rights to Barcelona’s ‘Camp Nou’ stadium, with both also working together to create opportunities to celebrate artists around the world.

Commenting on the deal, FC Barcelona president, Joan Laporta, said: “We are very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify.”

“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barca family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.

“It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barca and have made it a unique club in the world,” he said.

Spotify chief freemium business officer, Alex Nörmstron, added: “From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou.”

“We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale.

“We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.

“Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans.

“We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways,” he said.

The deal comes after Barcelona announced their intention to expand club engagement through NFTs and the metaverse.

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