HomeFree ArticleLatest NewsAustralian Open, Kia Partnership Extended Until 2028

Australian Open, Kia Partnership Extended Until 2028

Australian Open, Kia Partnership Extended Until 2028

Tennis Australia has announced major partnership extension with Kia, where the deal will run until 2028.

The deal will see the fan-favourite Kia Sunday return on 22 January, while the Kia Wave activation will be on the Grand Slam Oval showing off the new Kia EV6 GT.

Additionally, the Kia Arena will play home to the Make Your Move activation, where fans will have the opportunity to follow in athletes’ footsteps with an interactive game.

Commenting on the partnership, Australian Open tournament director and Tennis Australia CEO, Craig Tiley, said: “We could not be more delighted that Kia is extending what is already one of the longest partnerships in Australian sport for another five years.”

“We deeply value our partnership with Kia which has helped the AO to grow and evolve into the globally recognised sport and entertainment event it is today.

“It’s also wonderful to see this year’s fleet include 10 all-electric vehicles, in keeping with Kia’s reputation as a contemporary, innovative and responsible company.

“Fans know the AO has come to town when the AO branded Kia cars emerge across the streets of Melbourne as they ferry players and officials to and from the precinct.

“Kia and the Australian Open are synonymous in many people’s minds, and we look forward to building on this strong and unique partnership for years to come,” he said.

Kia Australia COO, Damien Meredith, added: “It’s been a pleasure to be involved in our own backyard with a world-class spectacle like the Australian Open for such a long period of time.”

“Both brands have grown and evolved over the course of the partnership and have shared synergies focusing on innovation, technology and sustainability.

“We’re very proud of our partnership and excited at the prospect of collectively reaching new heights over the next five years,” he said.

In the lead up to the 2023 tournament, Tennis Australia also extended the grand slam’s partnership with Chubb until 2025.

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