Australian Government, Cancer Council Team Up With Aussie Stars
The Cancer Council and the Australian Government have teamed up with two of the country’s biggest sports stars to encourage men to take sun protection seriously.
Olympic swimmer, Michael Klim, and former cricketer, Brad Hodge, have joined forces to make a fun and memorable video that reminds men to think about sun safety every time they step outside.
In the video, Klim and Hodge show off their sporting skills while reminding men of the importance of sun protection.
They encourage viewers to always wear a hat, sunglasses, and sunblock, and to seek shade when the sun is at its strongest and stress the importance of staying hydrated and taking breaks from the sun when needed.
Commenting on being part of the campaign, Klim, said: “It’s very alarming to hear that men my age tend to be negligent when it comes to being sun smart.”
“Enjoying the outdoors is part of our culture, and with that comes a sense of responsibility.
“This video is a great reminder of the simple steps that all Australians can take to make sure we’re ready to safely enjoy time outdoors,” he said.
Hodge, added: “Sun safety is critical to me because of my history as a cricket player spending hours on end in the sun.”
“When I was a professional athlete, we had everything supplied for us – sunscreen, zinc, long sleeved shirts, hats and sunglasses.
“Now, I have to step up and take the necessary precautions to be sun safe. That’s my message for men – be proactive! Add sun smart items to your artillery for when you’re out in the sun, whether you’re working, playing with your kids, or even just resting,” he said.
The announcement comes after the Australian Government and Cancer Council enlisted, Andrew Voss, Petero Civoniceva and Geoff Toovey to be apart of the Get2it campaign.