Australia SailGP Team Names Hugh Jackman and Ryan Reynolds Co-Owners

The Australia SailGP Team has recently revealed a new name as the BONDS Flying Roos. This rebranding comes alongside the introduction of two high-profile co-owners, actor Hugh Jackman and Ryan Reynolds, who will join driver and CEO Tom Slingsby in steering the newly minted team.

With BONDS underwear coming on board as the title partner, these athletes will be equipped with the brand’s renowned comfort, enhancing their race-readiness.

Jackman and Reynolds expressed enthusiasm for this new venture, highlighting Jackman’s deep-rooted pride in Australia and passion for sailing.

Under the leadership of Olympic gold medallist Tom Slingsby, the Australian team has celebrated successes, including three championships in four seasons.

This new chapter aims to elevate fan engagement beyond the physical racing environment.

Slingsby remarked on the importance of this milestone for both the team and the sport itself, considering the star power and storytelling ability that Jackman and Reynolds contribute. He emphasised the Australian essence of the BONDS Flying Roos, underscoring a foundation of spirit, resilience, and national pride with their new title partner.

SailGP managing director, Andy Thompson, lauded the entry of Jackman and Reynolds as co-owners, calling it an important moment for the Australia SailGP Team and for the league on a global scale. He noted the combination of vision and commercial insight they bring, suggesting their involvement will enhance the team’s profile while ensuring a lively atmosphere.

The BONDS partnership represents a landmark, being the first official title sponsorship for the Australian SailGP Team.

President of BONDS Australia, Tanya Deans, shared her excitement, linking the brand’s identity with the adventurous spirit of the sport. She acknowledged the strong Australian connection and the brand’s intent to leverage this partnership to expand its global influence, driven by the dynamic energies of its new co-owners.

This collaboration plays a strategic move for BONDS, coinciding with its global growth trajectory.

Following its recent U.S. launch with ambassador Robert Irwin, partnering with the Flying Roos summarise BONDS’s blend of performance and appeal, high-speed sailing with the brand’s reputation for comfort and style.

The BONDS Flying Roos SailGP Team will debut under their new name and ownership at the Mubadala New York Sail Grand Prix on June 7-8, honouring their new co-owners and title sponsors.

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