Audi F1 Team Secures Paulaner Brewery as Official Supplier

The future Audi F1 Team has announced a long-term partnership with Paulaner Brewery, naming the Munich-based brewer an official team supplier ahead of the team’s entry into the Formula 1 grid in 2026.

This agreement is strategically centred on promoting a culture of responsible celebration to a global fanbase, leveraging Paulaner’s non-alcoholic wheat beer to align with the core values of safety and high performance in motorsport.

Confirming the strategic synergy between the two German organisations, chief commercial officer of the future Audi F1 Team, Stefano Battiston, said: “Paulaner and the future Audi F1 Team share a winning mindset rooted in performance, passion and pride in our heritage.”

“Together, we will create experiences that bring fans closer to the team and celebrate every success on and off the track with a Paulaner 0.0% in hand on a global scale,” he said. 

CEO of the Paulaner Brewery Group, Jörg Biebernick, added: “This cooperation underscores our long-term commitment to combining pleasure, quality, and responsibility in professional sports.”

The commercial core of the partnership involves the promotion of Paulaner 0.0%, the brand’s non-alcoholic beverage.

By aligning with the non-alcoholic product, the partnership ensures that the celebratory, social culture of Bavaria is brought to the global F1 stage while upholding the crucial values of safety and responsibility inherent to Formula 1.

The deal provides the brewery with high-frequency, global media exposure, elevating its brand from a German cult classic to a recognisable international F1 partner, and crucially promoting its non-alcoholic product line to a highly engaged global audience.

By securing Paulaner, the Audi F1 Team is integrating its German heritage with a modern, inclusive, and dynamic fan culture.

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