The ATP has announced a global partnership with Esprinet Group’s e-bike and e-scooter brand, Nilox, to showcase and promote sustainable and healthy living choices for people and the environment.
In addition to the global partnership, Nilox will also become a partner of the Internazionali BNL d’Italia and the Barcelona Open, where they will receive on-court and on-site exposure to promote their brand.
Commenting on the partnership, ATP chief business officer, Daniele Sanò, said: “Sustainable personal mobility is a key part of minimising the environmental impact of travel.”
“We’re delighted to partner with Nilox, a true leader in this space, as we continue our focus on reducing travel emissions across the ATP Tour.
“It’s key to build alliances with like-minded organisations and to raise awareness around this important topic,” she said.
Esprinet COO, Giovanni Testa, added: “”We are excited about this new partnership with the ATP Tour that allows us to support and promote our passion for innovation, fun and dynamism.”
“These key elements of our mission are reflected in our tagline ‘Makes You Move’.
“Through our increasingly comfortable, beautiful and practical hi-tech products, we offer people new ways to reach their destination while respecting the environment.
“This focus on sustainability characterises our partnership with ATP and makes us even more proud to be part of it,” Testa said.
The announcement comes after the ATP and ITF partnered to accelerate youth careers.
