Sponsorship 2 min read

ATP Challenger Tour Appoints Two Circles as Official Global Live Production Partner

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The ATP has expanded its partnership with Two Circles, naming the agency the Official Global Live Production Partner for the ATP Challenger Tour from 2026 through 2027.

This multi-year agreement will see the production of over 800 matches annually across more than 35 Challenger Tour events worldwide, a strategic move aimed at standardising the broadcast quality of the sport’s vital developmental tier.

Under the new program, all events will adopt a unified five-camera production model, incorporating professional graphics, replays, commentary, and highlights.

Global distribution will be centralised through Two Circles’ Master Control Room (MCR), ensuring a consistent and high-quality feed for international broadcasters and fans—a level of production typically reserved for the top-tier ATP 250 and 500 events.

Commenting on the partnership, VP of the ATP Challenger Tour, Julia Boyadjieva, said: “The ATP Challenger Tour is an essential platform for emerging tennis talent, and this partnership with Two Circles ensures a world-class broadcast experience for fans and broadcasters alike.”

For Two Circles, this extension builds on a successful tenure as the host broadcaster for ATP 500 and 250 events since 2023.

Noting the shared ambition to raise global broadcast standards, managing director of live production at Two Circles, Bernie Riedlsperger, added: “Bringing the ATP Challenger Tour fully under the Two Circles umbrella is a natural next step… enabling us to deliver the same quality and attention to detail we bring to ATP 250 and 500 events.”

The move aligns with the ATP’s OneVision plan, which has already seen Challenger Tour prize money projected to reach a record $32.4 million in 2026, a 167 percent increase since 2022.

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