ATP And WTA Create Unified Mobile App
The ATP and WTA have announced a new all-in-one app that aims to unify fan experience and storytelling.
The app will feature real-time updates, scores and stats, and an integrated library of behind-the scenes content from both tours.
Additionally, tennis fans will be able to tailor their experience around their favourite athletes, with fully customisable notifications and up-to-the-minute news.
Commenting on the announcement, ATP and WTA senior vice president of brand and marketing, Dan Ginger, said: “The ATP Tour and Hologic WTA Tour are part of the same season-long narrative and share many of the same events.”
“ATP WTA Live has been launched to make it easier for fans to follow the story of both Tours in one app.
“Our broader ambition is to make tennis a more unified, consistent, premium product that serves the modern tennis fan.
“Launching ATP WTA Live today is a significant step in that journey,” he said.
Commenting on the partnership, ATP world number five, Stefanos Tsitsipas, said: ““As players, we know how passionate tennis fans are about both tours.”
“I think it’s really powerful when our sport can come together to tell its story.
“It’s great to offer fans another window into our shared world through the new joint app,” he said.
WTP world number three, Paula Badosa, added: “Similar to our fans all over the world, we as professional athletes are often on the go.”
“This new joint app will help all of us keep up with the latest tennis news and scores in a much easier way.
“I’m excited to share this with the fans so they can follow all the action throughout the season,” she said.
The announcement comes after Amazon added Universal Tennis to its sport coverage.