Sponsorship 2 min read

Atlético de Madrid Extends EA SPORTS Partnership Ahead of FC26 Launch

image

Atlético de Madrid has confirmed the renewal of its long-term partnership with EA SPORTS, extending a collaboration that began in 2017 and has become a cornerstone of the club’s digital engagement strategy.

The extended agreement will continue to focus on producing exclusive digital content for fans, with the upcoming release of EA SPORTS FC26, scheduled for 26 September 2025, set to play a central role.

Atlético de Madrid and EA SPORTS History

Over the past eight years, Atlético and EA SPORTS have worked closely to integrate the club’s identity into the global football gaming franchise. 

A recent example of the partnership’s innovation came last season at the Riyadh Air Metropolitano during a home match against Villarreal. In a campaign that drew attention across the industry, player ratings for EA SPORTS FC26 were revealed using a dramatic laser projection directly onto the pitch.

A Partnership to Build Momentum

Supporters can look forward to exclusive Atlético de Madrid content within EA SPORTS FC26 and future editions, including enhanced storytelling, unique digital activations, and behind-the-scenes access. Both parties have signalled their intent to keep pushing creative boundaries, ensuring fans enjoy a closer connection to the club both on and off the pitch.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 3 min read

Callaway Golf Extends Australian Golf Governing Body Partnerships Through 2029

Global golf equipment manufacturer Callaway Golf has announced a three-year extension of...

image
Sponsorship 3 min read

Hoops Capital and Sydney Kings Announce Partnership with Omoda Jaecoo

National Basketball League (NBL) ownership entity Hoops Capital and the Sydney Kings have...

image
Fan Engagement 3 min read

WTA and Sanrio’s Hello Kitty Partner for First Official Merchandise Collaboration

The Women’s Tennis Association (WTA) and Sanrio’s Hello Kitty have announced their inaugural...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.