Sponsorship 2 min read

Atlético de Madrid Extends EA SPORTS Partnership Ahead of FC26 Launch

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Atlético de Madrid has confirmed the renewal of its long-term partnership with EA SPORTS, extending a collaboration that began in 2017 and has become a cornerstone of the club’s digital engagement strategy.

The extended agreement will continue to focus on producing exclusive digital content for fans, with the upcoming release of EA SPORTS FC26, scheduled for 26 September 2025, set to play a central role.

Atlético de Madrid and EA SPORTS History

Over the past eight years, Atlético and EA SPORTS have worked closely to integrate the club’s identity into the global football gaming franchise. 

A recent example of the partnership’s innovation came last season at the Riyadh Air Metropolitano during a home match against Villarreal. In a campaign that drew attention across the industry, player ratings for EA SPORTS FC26 were revealed using a dramatic laser projection directly onto the pitch.

A Partnership to Build Momentum

Supporters can look forward to exclusive Atlético de Madrid content within EA SPORTS FC26 and future editions, including enhanced storytelling, unique digital activations, and behind-the-scenes access. Both parties have signalled their intent to keep pushing creative boundaries, ensuring fans enjoy a closer connection to the club both on and off the pitch.

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