ASO and LCL extend sponsorship agreement for Tour de France
Amaury Sport Organisation (ASO), the organiser of the prestigious Tour de France, has inked an extension of its longstanding partnership with Le Crédit Lyonnais (LCL), a prominent French bank.
This renewed sponsorship agreement is set to run until July 2028, reaffirming LCL’s unwavering commitment to the world’s premier annual road cycling event.
LCL has been an integral Tour de France partner since 1981 and took on the distinguished role of yellow jersey sponsor in 1987. This latest five-edition extension encompasses both the men’s edition and the burgeoning women’s Tour de France Femmes. The previous extension of the partnership was sealed in 2018 and was slated to run until 2023.
Yann Le Moënner, the Chief Executive of ASO, expressed his sentiments about the development.
“This new agreement marks the 50th anniversary of the relationship between LCL and the Tour de France,” Le Moënner said.
“LCL’s ambition is to support all forms of cycling and will be able to work alongside us on a number of initiatives aimed at young people and women, who are increasingly taking up cycling in the broadest sense of the term.”
Alongside LCL, the Tour de France boasts a roster of other key sponsors, including E-Leclerc, Skoda, Continental and Krys, who collectively contribute to the event’s continued success.
Beyond its association with the Tour de France, LCL is deeply involved in several other prominent French cycling events organised by ASO: Paris-Nice, Paris-Roubaix, Paris-Roubaix Femmes avec Zwift, Paris-Roubaix Challenge, Critérium du Dauphiné, l’Étape du Tour de France and Paris-Tours. L
CL’s dedication to cycling extends across various platforms, ensuring that the sport continues to thrive and reach a broader audience.