Artemis SailGP and Andrew Simpson Foundation Launch Landmark Purpose Partnership

Artemis SailGP has officially announced a new Purpose Partnership with the Andrew Simpson Foundation (ASF), launched in Bermuda on the anniversary of the passing of Olympic champion Andrew “Bart” Simpson.

The collaboration aims to bridge the gap between elite competition and community accessibility, focusing on creating pathways for the next generation of sailors while driving measurable environmental action.

Strategic Alignment with the Impact League

Artemis SailGP and ASF will deliver a series of activities across the 2026 SailGP season, combining athlete-led storytelling with authentic community engagement.

Commenting on the announcement, CEO of Artemis SailGP, Iain Percy, said: “Bart believed deeply that sailing should be accessible and inspiring to more people.”

“To announce this partnership in Bermuda, on the anniversary of Bart’s passing, makes this moment especially significant for all of us,” Percy said. 

ASF’s Global Influence

The Andrew Simpson Foundation is globally recognised for its four core pillars: enabling participation, developing skills, building connected communities, and championing environmental engagement. The foundation is also the organiser of Bart’s Bash, the world’s largest mass-participation sailing event.

Noting that the partnership allows the foundation to scale its impact, chief dvelopment officer at ASF, Sally Turner, added: “This partnership with Artemis allows us to take that further—connecting more young people to the water and opening pathways into the sport in a way that truly reflects Bart’s legacy.” 

Turning Legacy into Opportunity

The partnership is rooted in the legacy of Andrew “Bart” Simpson, an Olympic gold medallist and Artemis veteran who was a fierce advocate for making sailing inclusive and accessible. Launched in Bermuda, the initiative focuses on:

• Youth Pathways: Creating opportunities for young people, including those from underrepresented backgrounds and individuals with disabilities, to experience sailing and high-performance foiling.
• Environmental Impact: Delivering measurable climate action and ocean conservation projects aligned with SailGP’s sustainability goals.
• Social Value: Leveraging ASF’s proven model, which has supported over 250,000 young people and generated £87 million in social value since 2013.

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