Art of Sport Named Title Sponsor for 2024 LA Bowl

Art of Sport (AOS), a performance-driven brand developed by athletes for athletes, has been named the title sponsor for the 2024 LA Bowl, hosted by Rob Gronkowski. The prestigious college football event will take place on December 18 at SoFi Stadium in Inglewood, California, bringing together some of the best teams in NCAA football.

As part of the partnership, Art of Sport aims to enhance the fan experience through exclusive merchandise and unique fan activations. The brand, which offers premium personal care, nutrition, and pain management products, will engage attendees throughout the event, spotlighting its commitment to supporting athletes at all levels.

Ross Sklar, CEO of Starco Brands, the parent company of Art of Sport, expressed pride in the partnership, highlighting the shared values of greatness and sportsmanship. The LA Bowl, renowned for its exciting matchups, will now carry Art of Sport’s message of empowering athletes and celebrating sports culture.

Adolfo Romero, Executive Director of the LA Bowl, echoed this sentiment, praising the alignment between Art of Sport’s dedication to athleticism and the bowl game’s mission to elevate emerging athletes.

With SoFi Stadium as the backdrop, this sponsorship positions Art of Sport at the centre of one of college football’s most iconic events, enhancing its visibility while supporting the next generation of athletes. Fans can expect a thrilling event featuring top-tier football and a chance to interact with the brand through on-site experiences.

Tickets for the game, along with premium suites and group options, are now available, offering attendees a chance to enjoy one of the nation’s leading sports events.

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