Arsenal to face Manchester United in high-profile pre-season match in New York
The announcement of the pre-season match between Arsenal and Manchester United in New York is not only important for the team’s preparations for the 2023/24 season but also for the business side of the football club. Pre-season matches are an essential part of football clubs’ revenue streams, and Arsenal is no exception.
The pre-season matches provide an opportunity for football clubs to connect with their global fan base, build brand awareness, and generate additional revenue streams. According to a report by Deloitte, the 20 richest football clubs in the world generated a total of €236.8 million in revenue from pre-season tours in 2019. This demonstrates the significance of pre-season matches for football clubs.
The match between Arsenal and Manchester United at the MetLife Stadium in New York will be a great opportunity for the club to engage with their supporters in the United States. The match will be marketed as part of the “Old Rivals New York” campaign, which will feature exclusive pre-sale tickets for supporters who sign up on the campaign’s website.
Arsenal’s pre-season tour of the United States will also include a match against the MLS All-Stars team in Washington DC, which has already sold out. The matches in the United States provide a great opportunity for Arsenal to showcase their brand and connect with their supporters in North America, where football is rapidly growing in popularity.
In addition to the revenue generated from ticket sales, pre-season tours also provide opportunities for football clubs to secure new sponsorship deals and expand their commercial partnerships. These tours provide a platform for clubs to showcase their brand to potential sponsors and commercial partners, making them an essential part of a football club’s overall revenue strategy.