The Australian Olympic Committee (AOC) has announced that it will be extending its partnership with M&C Saatchi Sport & Entertainment for another three years.

The move comes on the back of a successful four-year relationship between the two parties, which saw M&C Saatchi Sport & Entertainment serve as the AOC’s official creative agency.

The partnership extension follows the success of the AOC’s “Have A Go” campaign during the Tokyo 2020 Olympic Games.

The campaign, which aimed to inspire Australians of all ages to “Have A Go,” highlighted that not everyone’s journey to the Olympics is a path to athletic glory.

Instead, it focused on the connections that bring communities together and the programs that can improve the overall health and wellbeing of Australians.

Commenting on the extension, AOC CEO, Matt Carroll, “Since the first modern Games in 1896, Australia’s Olympians have been inspiring generations of Australians with their dedication, commitment, and courage.”

“Have A Go has proven to be a highly engaging and effective program so we are really excited to extend our partnership with M&C Saatchi Sport & Entertainment to build on this momentum in the lead up to Paris 2024,” he said.

M&C Saatchi Sport & Entertainment Australia managing director, Krystyna Frassetto, added: “Every four years the Olympic Games galvanises our country in a way few events can match.”

“It’s a privilege to be continuing our partnership with the Australian Olympic Committee and play a role in a sponsor community with other leading domestic and international brands.

“We look forward to building on the legacy of ‘Have A Go’ to inspire current and future generations of kids to participate in sport,” Frassetto said.

M&C Saatchi Sport & Entertainment played a significant role in the development and evolution of the campaign, and it will continue to do so in the run-up to the Paris 2024 Olympic Games.

As the AOC gears up for the next edition of the Olympics, the agency will continue to work on the campaign to inspire Australians to get involved in sports and lead active lifestyles.