Allianz has announced an extension of its long-standing partnership with Bayern Munich for another decade.

The insurance giant has enjoyed a fruitful relationship with the German club for over 20 years, with the Allianz Arena serving as a testament to their collaboration.

Allianz’s partnership with Bayern Munich also covers the men’s, women’s and youth teams, as well as extending into digital and social media platforms.

Commenting on the extension, FC Bayern’s executive board member for marketing, Andreas Jung, said: “Allianz is an internationally active Munich-based company that people around the world associate with FC Bayern’s stadium.”

“In the future, we will work together to drive forward the expansion of the partnership with our women’s team, implement projects to promote young talent, and more,” he said.

Allianz head of global partnerships, Daniela Bauer, added: “Financial coaching is just as important as fitness coaching when it comes to a career path in professional sports.”

“From the early days to signing a contract right through to long-term career planning, financial knowledge is a crucial building block for getting ahead in the game and turning your passion into a career,” she said.

To mark the extension of their partnership, Allianz will also be launching a new financial coaching service, Ready Coach.

The program aims to provide young professional female athletes with greater financial literacy and confidence in financial dealings, highlighting Allianz’s commitment to supporting future generations.