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All Blacks, Adidas Renew Successful 20 Year Partnership


New Zealand Rugby (NZR) has reinforced its ongoing relationship with principal apparel partner, Adidas, renewing a partnership that extends past the quarter century mark.

The deal will see Adidas continue to provide the playing kit, apparel, and footwear for NZR’s national teams, including the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks, All Blacks XV, New Zealand Under 20, and Heartland XV line-ups.

Since the partnership’s inception in 1999, Adidas have supported NZR in more than 20 world championship titles, spanning across its entire roster of representative teams.

Commenting on the renewal, NZR CEO, Mark Robinson, said: “adidas has always been a valued long-term partner and this renewal is an endorsement of their commitment and shared passion for NZR and our Teams in Black.”

“We hold a shared belief in the power of sport, at the highest level to bring people together. Our teams embody what is great about sport and alongside adidas, we can maximise opportunities to innovate through sport performance, while also engaging and reaching our fans on a global scale,” he said.

Adidas CEO, Bjørn Gulden reflected on the pair’s memorable moments on and off the pitch, adding: “We are very proud to continue our successful partnership with New Zealand Rugby and all Teams in Black.”

“We had many fantastic moments together over the past 24 years and we will create many more, starting with the Rugby World Cup in France later this year,” he said.

Adidas and NZR are setting their sights on the future ahead of the upcoming men’s Rugby World Cup in France, set to run between September and October later this year.

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